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全球华人营销联盟主席、新加坡营销协会主席Roger Wang

发稿时间:2018-07-22 16:57:53 来源:
        2017年3月2日上午,全球华人营销联盟(GCMF)主席、新加坡营销协会主席Roger Wang,GCMF副主席兼秘书长、台湾大学国际企业学系任立中教授,GCMF副主席、中国贸促会商业行业分会姚歆秘书长,GCMF副主席、中国贸促会商业行业分会王曦副秘书长及台湾行销科学学会任育颢一行来访我会。会长助理兼秘书长杨宏、党支部书记兼副秘书长付娟以及bwin平台部分企业会员代表对Roger主席一行来访我会表示诚挚欢迎,并就品牌管理体系建设进行友好座谈。

     会长助理兼秘书长杨宏对到场来宾和bwin平台概况进行了介绍,中国贸促会商业行业分会秘书长姚歆分享了由中国贸促会商业行业分会汇编的《服务业企业品牌管理体系要求》讨论稿,介绍了国内品牌管理体系的现状。企业代表们分享了品牌建设心得,并与Roger主席和任立中教授交换意见。Roger主席对企业代表们的分享表示认可,并介绍了新加坡的品牌建设文化。任立中教授分享了品牌管理体系研究心得,提出品牌价值体系建设需要满足创造、专属和价值三个层面的内涵。

      座谈会后,我会郭玉琨专职执行会长与到访的来宾们会见和交流。我会行业部部长唐波、行业部副部长陈晶等参加座谈。参会的企业代表有广州城开投资管理有限公司陈泽文董事长、广州寰铭信息科技有限公司程鑫总经理和广州唐宋源服饰有限公司高山董事长。

     Visited by Roger Wang, Chairman of Global Marketing Association of China and Chairman of Marketing Association of Singapore
 
     On the morning of March 2, 2017, Roger Wang, Chairman of Global Marketing Association of China (GCMF), Chairman of Singapore Marketing Association, Vice Chairman and Secretary General of GCMF, Professor Ren Lizhong, Department of International Enterprise of National Taiwan University, Vice Chairman of GCMF, and Yao of Commercial Trade Branch of CCPIT Xin Secretary-General, GCMF Vice Chairman Wang Xi, Deputy Trade Secretary of China CCPIT Commercial Branch, and Taiwan's Marketing Science Association Ren Yukang and his entourage visited our Chamber.  Assistant to President and Secretary General Yang Hong, Party Secretary and Deputy Secretary-General Fu Juan, as well as representatives of some corporate members of the Chamber of Commerce, I would like to extend my sincere welcome to President Roger and his delegation for their friendly discussion on the establishment of a brand management system.
 
      Yang Hong, Assistant President and Secretary General of the Association, introduced the general situation of guests and chambers of commerce. Yao Xin, secretary-general of the CCPIT CCPIT, shared the discussion paper of "Requirements for the Brand Management System of Service Enterprises" compiled by the CCPIT Commercial Branch. The status quo of the domestic brand management system. Business representatives shared their brand building ideas and exchanged ideas with Chairman Roger and Professor Ren Lizhong. Chairman Roger approved the sharing of business representatives and introduced Singapore's brand building culture. Professor Ren Lizhong shared the experience of brand management system research and proposed that the construction of brand value system should meet the connotation of creation, exclusiveness and value.
 
        After the forum, executive president Guo Yukun met with and exchanged views with visiting guests. Tang Bo, Minister of Industry and Chen Jing, Vice Minister of Industry attended the forum. Corporate representatives also attended the event.